ABSTRACT

The process of developing any research project entails asking and answering two very simple questions: What do we want to know? And how are we going to measure it? The questions decision makers ask come from experience, curiosity, the drive for more information or knowledge, as well as the ability to ask questions about existing theories or presumptions. The questions develop from a defined way of thinking that evolves from the individual’s approach to inquiry (i.e., logic). Finally, the act of asking questions falls within the confines of the first step of the research process.