chapter  1
11 Pages

Announcing for the Electronic Media

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book talks about a path one may follow and the dedication necessary to become a professional radio, television or online announcer. On electronic media, announcers are presenters, communicators, and interpreters, and because their responsibility is considerable, they must possess native talent, acquire a broad educational background, and undergo intensive training and consistent practice as they develop professional competencies. Students with a broadcast journalism emphasis may become members of the Radio-Television Journalism division of the Association for Education in Journalism and Mass Communication. Announcers must demonstrate a sense of social commitment. Another area of responsibility for announcers is that of emergency notification. When floods, hurricanes, earthquakes, tornadoes, and other disasters occur, broadcast announcers are in a position to save lives through early warnings and postdisaster information.