ABSTRACT
This chapter highlights key emergent themes of the complex model of food regulation in the UK that is evolving as a result of the private, institutional and consumer pressures on food regulation. The growing significance of incorporating consumer and public concerns and constructions in policy making, along with fostering a pivotal and globally competitive European food market is discussed. The case of the fresh fruit and vegetable sector is used to explore the complex relationships between State, corporate and private interests, consumers and social interest groups. The chapter concentrates on the extent to which the food retailing industry is actively managing its supply chain by the introduction of private standards to ensure food quality and safety. Finally, it highlights that in the fresh fruit and vegetable (FFV) sector, more retailers have developed their own 'codes of practice' including good agricultural practice (GAP) and specifications related to intrinsic and extrinsic qualities.
