chapter  20
8 Pages

Design of user interfaces for non-European markets: a study of global demands

The increasing globalisation of our time has been accompanied by the need for communication that goes beyond the borders of countries and cultures. In order to meet this need conditions for a globally applicable user interface must be created. The research results on cultural differences of users depicted in the following article show conditions that will have to be considered when it comes to developing a user interface for the non-European market.