chapter  5
21 Pages

The words

WithGiles Velarde

This chapter explains that both the content and the presentation of words should be considered by the designer from the point of involvement. The arch-exponents of words for simple, eye-catching display are popular newspapers. Information and words go hand in hand. The letters that make the words have to be manufactured and generally printed. In the restless environment of an exhibition even a few words, a title, a description of a piece of machinery or a label on a photograph must be as easily received as possible. The size of the display itself is patently another controlling factor when it comes to the number of words. The most primitive method of reproducing words at a large scale for titles or sub-titles is using cut-out letters. A number of exhibition designers consider words to be almost irrelevant, while an equal number of exhibitors believe words to be the most important part of a display.