ABSTRACT
The moral entrepreneur, at whose instance the rule was made, arises again to say that the outcome of the last crusade has not been satisfactory or that the gains once made have been whittled away and lost. Deviance is the product of enterprise in the largest sense; without the enterprise required to get rules made, the deviance which consists of breaking the rule could not exist. The rule creator is concerned with the content of the rules that interest him. The moral crusader, at some point in the development of his crusade, often requires the services of a professional who can draw up the appropriate rules in an appropriate form. Many moral crusades have strong humanitarian overtones. Sometimes existing agencies take over the administration of the new rule, but more frequently a new set of rule enforcers is created. Deviance is the product of enterprise in the smaller and more particular sense as well.
