ABSTRACT
The complex relationship between sound and moving image has been explored extensively in the last 100 years or so. This chapter provides an overview of the most relevant aspects of this relationship, with special regard to the pop music promotional video, and lead to a brief analysis of Coldcut's 'Timber'. The music of 'Timber' is largely made up of audio samples taken from the soundtrack of a film; while the video of 'Timber', by presenting short clips from the same film, directly tracks and illustrates the music. Technological innovation and development in both audio and video can often be highly influential in the ways in which the creative relationship between sound and image grows and develops in both film and pop music video. Musical accompaniment quickly established itself as a characteristic of early cinema: silent films were in reality far from silent. The sampler has had a profound effect on the sound of pop music in the certain years.
