ABSTRACT
As consumers, the inhabitants of Rio de Janeiro who were interested in Paris clothes and luxury goods were the driving force for the incorporation of Brazil into the Paris fashion system. This chapter describes what is meant by fashion system, to examine how Paris, in Macedo's words, had been turned into the world empire of fashion, and the means by which Rio de Janeiro was incorporated into the Paris fashion system. It then reviews a survey of nineteenth-century periodicals with fashion content published, in Portuguese, by editors established in Rio de Janeiro and discusses the main characteristics of what the authors consider the first successful Brazilian fashion magazine: Correio das Modas: jornal critico e literario das modas, bailes, teatros, by Laemmert. These characteristics made of Brazilian fashion magazines a hybrid, multicultural product from its birth are present in all main periodicals with fashion content published until the end of the nineteenth century.
