ABSTRACT
This chapter begins with the army's effort to attend to post-traumatic stress disorder (PTSD) with the episode from the fieldwork because it took place prior to the brigade's deployment to Afghanistan. Several of the ads feature recitation of the army's core values as stated in the Warrior Ethos, the army's official statement of the principles a soldier should uphold. Although military clinicians still provided trainings on recognition and treatment of PTSD, traumatic brain injury, and suicidal ideation, discussions increasingly included statements about soldiers' "normal" responses to war. Until PTSD emerged as a diagnosis after the Vietnam War, combat stress was the dominant model for understanding mental health issues in active-duty military personnel. In the mid-2000s, research emerged indicating that stigma surrounding symptoms of mental illness and fear of being stigmatized by teammates and officers for seeking help were significant barriers to care.
