ABSTRACT
The DCSF assert that the purpose of persuasive texts is to ‘argue a case from a particular point of view and to encourage the reader/listener towards the same way of seeing things’. Typically, persuasive writing is used to convince others that the opinion, assertion or claim of the writer is correct or valid. Persuasive writing may express an opinion, discuss, analyse and evaluate an issue. It may also entertain and inform. To do this effectively, child authors need to be able to appeal to their reader and grab their attention right from the outset. The inclusion of a snappy slogan at the start of a persuasive piece of writing, or one that is repeated throughout the text is a useful way of also grabbing and maintaining the reader’s attention. The ideas provide opportunities for child authors to experiment and perfect the skill of writing a successful slogan.
