ABSTRACT
By the late twentieth century, there existed little appreciable difference between the evangelical subculture and mainstream American culture. Gone were the days when evangelicals opposed much of popular culture. For all of their denunciation of sex and violence in society and in the media, evangelicals flourished at the most superficial levels of America's affluent and celebrity-driven popular culture. Of all the major religious groups in America, evangelicals have infused with the entrepreneurial spirit. The issues and trends that evangelicals confronted in the movies and television were similar to those they encountered in publishing. The evangelical tendency to accommodate itself to society and create 'Christian' alternatives had deep roots. For centuries, the printed word had been a major vehicle for spreading the Christian message. Without thousands of monks copying manuscripts during the Middle Ages, the advance and even the preservation of Christianity would have been in serious jeopardy.
