ABSTRACT
A strategy is the framework and method of a campaign. There are six strategies employed by campaigns, and they include: legislation, policy, alliance building, media and public relations, disruption, and target meetings. Each strategy has various tactics or actions associated with it. Tactics are non-violent actions that a group uses to get more power by publicly displaying its strength and to win demands. Two of the strategies—legislation and policy—focus on what type of change the group desires. Four other strategies are used by campaigns to win demands. Alliance building is used when a group realizes that they cannot win a campaign by themselves, and they need more power to win. A disruption strategy includes walkouts and "takeovers", whether it be an office, building, or street. Target meetings often involve direct negotiations, but they also include a lobby day, an accountability session, or a "day in the life of".
