ABSTRACT

A campaign needs to have a timeline to guide its actions, which involves estimating how long it will take to win the campaign. Of course, the end date for the campaign is just an estimate since it is difficult to know in the middle of a campaign when victory might occur. Also, the end date can be changed anytime the group believes it is necessary to do so. However, it is important to have this date in mind because it can be used to plan out the steps it will take to win the campaign. The beginning date of the campaign is the kickoff event, with today's date also included. The rest of the timeline is filled in with actions that the group will take to win the campaign. One of the component of a campaign plan is fundraising. Some colleges have funds available for official student groups, which can be used for food or t-shirts.