ABSTRACT
The advent of immersive storytelling has come at the same time as the so-called clickbait economy, when content consumption is driven by curiosity rather than story. Virtual Reality (VR) is both more demanding but also more engaging. Instead of seeing the pace of news and VR in contrast to one another, Alina Mikhaleva sees them as complementary. For the New York Times, most of the immersive journalism is produced by a core team straddling video and graphics departments, Hopkins says. Both formal and informal testing was a consistent theme in discussions with various producers and news media. Many media companies are hedging their bets with a “lab” of sorts. The lab concept ranges in many factors including seriousness, financial commitment and time. For the purpose of the immersive news media context, many larger media organizations are guided by standard ethics handbooks.
