ABSTRACT
This chapter looks at projects with varying levels of interactive freedom and very different applications of that power. Immersive interactives can take on a multitude of styles. In the context of immersive storytelling, interactivity is a broad term meaning that the viewer has the ability to trigger events or make changes within an immersive environment. The idea to create a virtual-reality view of the Nasdaq index began as more of a “floating pipe in the sky” concept, as Asnes Becker recalls. The product is a platform that takes media—video files and sound files—plus time codes that tell it when to trigger certain actions, and arranges the content in immersive space. This piece is an experiment in whether the power of immersive media can actually put the viewer inside another person’s role. Immersive media can offer a different lens on data visualization by adding a spatial element.
