ABSTRACT
The effectiveness of traditional marketing communication techniques is diminishing rapidly. Therefore, destination marketers are trying to develop creative and innovative applications to attract consumers. Those new applications are mostly new tools or applications that ease people’s life and are mostly mobile, easy to use and multi-functional. Therefore, the main purpose of this chapter is to examine the qualities and potentials of the new innovative marketing applications in destination marketing. More specifically, the study aims to identify innovative marketing applications and then examine the potentials of the new innovations in destination marketing. Four innovative applications that are used in destination marketing are examined in this chapter: virtual reality, advergame, augmented reality and QR codes. Their pros and cons are discussed in this chapter. Their real-life applications are further discussed utilizing a case study.
