ABSTRACT
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality.
The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign.
Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
TABLE OF CONTENTS
part I|112 pages
Introduction
part II|46 pages
Situational Analysis
part III|34 pages
Goals, Objectives, and Strategy
part IV|99 pages
Planning
part V|38 pages
Budgeting and Evaluation
part VI|27 pages
Putting It All Together
part VII|49 pages
Cultural Factors