ABSTRACT
This chapter covers the components of a public relations campaign plansbook. It serves as a guide to campaign implementation. The plansbook is in Word format and later archived as a pdf file. Depending on the campaign complexity and level of detail, a plansbook is 10–75 pages and typically covers 6–24 months. The plansbook is a roadmap for the public relations campaign and contains the reasoning or justification for the plan. The planning and precampaign version of the plansbook is in the future tense. However, after the campaign concludes, the plansbook is edited to the past tense and archived for future reference. The final version includes assessment information.
