ABSTRACT
Digital scrapbooks 'faithfully reproduce' the layout template and key visual elements of vintage scrapbooks, while mimicking the textured surfaces of embellishments through visual texture. Digital scrapbooks are both a product and a producer of the 'visualness' of Tumblr. The highly visual nature of Tumblr digital scrapbooks means that to achieve a cohesive texture as well as an authorial or curatorial voice, a blogger needs to rely largely on visual rather than verbal resources. A third semiotic resource for creating everyday aesthetics drawn upon in digital scrapbooking is the digital filter. Curators of Tumblr digital scrapbooks will often attempt to keep the ambience construed by a particular style of filter constant across their feed of posts to create a kind of aesthetic cohesion. Intimate objects are another key semiotic resource for creating everyday aesthetics. The curatorial practices are facilitated by platform technologies such as reposting, scrolling, and account linking.
