ABSTRACT
Classic semiotics is focused almost exclusively on disclosing the semantic multiplicity of the signified, overlooking the richness of the signifiers. The signifiers in choreographic signs are mostly constituted by body movements. In Chinese culture, the signifiers derived from different forms of folklore and traditions are evidently very diverse and colorful. Any system of signs be it the logic of the media symbols or the discourse of other sign systems, is permeated by the collective unconsciousness on the part of the particular groups of people who use the system. The creation, re-creation and the borrowing of signifiers have contributed to the mechanisms whereby signifiers are made rich and diverse. Behind the grand feast of visual and auditory enjoyment, each symbolic signifier is not content to be confined to the feast itself, but strongly yearns to signify some sort of meaning. This means that the signifiers conveyed by a rich variety of signifiers are bound to carry a certain form of ideology.
