ABSTRACT
This chapter looks at some of the ways in which ‘heterosexuality’ travels alongside emerging discourses of gender and sexuality. Examining the new sexual identity label ‘heteroflexibility’, it asks whether the term is a radical opening up of heterosexuality or, conversely, whether it might be a way of keeping the idea of heterosexuality ‘pure’ by providing a new label for those whose sexual practice might stray. It explores how webcam practices of heterosexual men that can be read as non-heterosexual behaviour might demonstrate the underlying complexity and nuance of the heterosexual norm and how these instances might help undo exclusionary practices.
