ABSTRACT
The metaphor is a way to imagine and understand the world, as well as a way to act and to communicate in it, which belongs to philosophical aesthetics. The interaction that the metaphor of organizational aesthetics as photography suggests between the world of photography and the world of organizational theories requires the simultaneous awareness of both these worlds in order to operate "translations" between these two contexts on the basis of their acknowledged autonomy, difference and distance. The performative process that concerns the photographic art is occluded by the reduction of the photography to the photograph, as it happens in organizational theories when organizational life is reduced to the organization as an ontological entity. The aesthetic philosophy of photography as art represents a polemic against textolatry, in Flusser's terms, and, as well, it constitutes "a criticism of functionalism in all its anthropological, scientific, political and aesthetic aspects".
