ABSTRACT
This chapter discusses a situation that is actually rather more complex than that presented by this perspective and considers trends in mainstream animation, and in this way. It examines how the idea of "post-animation" is manifested, modified, and translated as a new discourse to serve the so-called industrialization of Chinese animation and explores how textual and visual representation intersects with transnational cultural and technological capitalism. The chapter also considers the sociocultural relations among the diverse genres of computer-generated animated images, which seem at times to exist in isolation from each other due to their hyperactive technological and cultural hybridity. It raises some issues concerning the problematic of visual modernity by introducing several case studies intended to reveal prominent engagements with oriental spectacle, tradition, and a pastiche of ethnic bodies. The cumulative effect of the visual form and sociocultural text is the result of dialectical interplay between the grand narrative of modernization and a modified discourse of visual modernity.
