ABSTRACT
The need to replace arbitrary targets with the need to set priorities for the construction industry shifts the debate on construction strategy towards agreeing objectives and priorities for the construction industry and the practical means of achieving them. All need to understand the purpose of what is intended in order to collaborate, even while serving their own narrow interests. It is vital to appreciate that vested interests and the many diverse groups within construction each have their own sets of priorities, all of which need to be respected. A key priority of the industry is the production of a quality output. Fiscal incentives are needed to ensure the construction industry becomes internationally competitive. International competitiveness demonstrates the relative merits and strengths of construction. The industry should be a safe industry for the people who work in it, with a workforce trained not only in health and safety but also in terms of skills.
