ABSTRACT
This chapter discusses the question of perception, embedding and evaluation of marketisation processes by high-skilled employees in the public sector. It focuses on a closer look on physicians and social workers understandings of marketisation processes. The chapter demonstrates that although there are many barriers of meaningfulness, both groups still define many aspects and moments of their work as meaningful. The introduction of business ratios creates new incentives that are partly directed against the medical or social worker ethos. The latter leads to the sequences executed in the first orientation framework 'work'. Somehow, the implications of economisation are being adopted to the professional self. Nevertheless, employees in the field of social services estimate their workplace more positively than the average of all employees in Germany. From the perspective of the overwhelming number of interview partners, the economisation leads to a worsening of the quality of work. Within the orientation framework 'work', the evaluation of marketisation tendencies is predominantly negative.
