ABSTRACT
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election.
This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.
TABLE OF CONTENTS
part 1|89 pages
Media Use
chapter 1|34 pages
Discourse, Disruption, and Digital Democracy
chapter 2|19 pages
Social Media, News Platforms, and Partisan Exposure
chapter 3|16 pages
Trump Supporters vs. Republican Voters
part 2|50 pages
Media Effects
chapter 6|17 pages
The Effects of Political Social Media Use on Efficacy and Cynicism in the 2016 Presidential Election
chapter 7|18 pages
Streaming Entertainment and Talking Politics
part 3|65 pages
Candidate Discourse in Social Media
chapter 8|15 pages
The Verbal Tone of the 2016 Presidential Primaries
chapter 10|15 pages
Rhetoric in a Transmedia Storytelling Campaign
part 4|75 pages
Social Media Messaging
chapter 12|27 pages
Donald Trump and the “Oxygen of Publicity”
chapter 13|27 pages
The Infographic Election
chapter 14|19 pages
Tweets as Tools
part 5|63 pages
Social Media Content