ABSTRACT
Organizational decisions continue to become more complex for top managers considering the large amount of poorly quantified qualitative performance measures that affect company success. Organizational decision makers frequently face high-risk decisions, which entail large and complex data as well as external factors that influence organizational success. Many organizational leaders do not measure critical performance measures essential to achieve company success or they fail to use the data collected to make better decisions. Understanding the significance and complexity of organizational performance measures can help to develop more realistic tools, methods, and techniques that combine them to assist organizational decision makers.
