ABSTRACT
This chapter provides a case study of the product development of a future model of a pickup truck. The target vehicle selected for this exercise was the 2021 Ford F-150 Pickup truck. The pickup trucks listed in the Introduction and sold in the North American market fall within the light-duty pickup truck market segment. The 2021 Ford F-150 target vehicle will be designed to give tough competition in the light-duty pickup truck segment. The pickup trucks listed in the Introduction and sold in the North American market fall within the light-duty pickup truck market segment. The 2021 Ford F-150 target vehicle will be designed to give tough competition in the light-duty pickup truck segment. The F-150 has great diversity in its customer base. Its customer base includes businesses, farmers, government agencies, people who own campers or boats, people who need a vehicle to haul material around, and people who just like driving trucks because of higher view of the road.
