ABSTRACT
This chapter discusses several geopolitical, technological, and transnational challenges that problematize the notion of national cinemas and highlights the institutions that sponsor productions in a country, the global media technologies that characterize the contemporary film industry, and the power of the audience to create new cinematic knowledge. By using the specific example of Greece and the different discourses around its post-2008 cinematic weird wave, the chapter reveals how the flows of culture enabled by global media technologies require viewers to develop new perspectives on the performance of the “national” in cinema production and the formation of the “local” in film culture in contemporary European cinema.
