ABSTRACT
Paul Nunes is the global managing director of the Accenture Institute for High Performance. He is a well-known business author, patent holder, and a frequent and sought-after speaker on the topic of business strategy. The upshot? A "big bang" of success for those who make the leap to this next level of value creation, and a disaster for incumbents, who swiftly become obsolete. A big bang disruption, once created, enters the mass market at ultrahigh speed. The lesson learned: today's innovations come out of left field, combining technologies seemingly unrelated to a company's offerings, to achieve a dramatically better value proposition. Enter the truth tellers—named for the characters on soap operas who move the plot forward by revealing big secrets. These are industry experts with profound insights into new technologies and customer behaviors, who can predict earlier than anyone else when small tremors signal imminent earthquakes.
