ABSTRACT
The point is that as a pretotyper you understand the value of speedy and almost resource-free iterations being tested on the real market, no matter how big an organization you are in. A pretotype is mainly made up of empty air—in a good way. Fundamentally, you're making people believe that a product or a service exists that isn't found in reality. It is from this that the term pretotyping derives—from pretending. Pretotyping makes it possible to take big chances with little risk by doing things in a completely new way. That gives the business the possibility of failing easily and cheaply four times in a row, for example, and still hitting the jackpot the next time. Pretotyping is more than a tool; it's a mindset. Pretotyping gives businesses wider wings with which to rise to new heights and allows them to ride on a wave of products that have the potential for exponential growth.
