ABSTRACT
The key to harnessing the power of exponentiality is the ability to accurately anticipate the hard trends that are shaping the future. The chapter discusses the difference between hard and soft trends and Daniel's ideas on a different approach to how companies plan and innovate. Agility is basically reacting quickly to change. Therefore, it's important to understand that agile innovation is reactive innovation. My hard-trend methodology is a proven methodology that represents a powerful way to manage risk. Strategies based on uncertainty have high risk; strategies based on certainty have low risk. The New York Times has referred to Daniel Burrus as one of the top three business gurus in the world, and he is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his methodologies for capitalizing on technology innovations and their future impact. Flash foresight is the concept of using my principles to see the invisible and do the impossible.
