ABSTRACT
The main emphasis has changed at each research conference, from scientific creativity through widening horizons to instructional media and creativity and educational challenges, climate for creativity. The evidence in files indicates that these research conferences and their published volumes have contributed the creativity awakening and awareness that exists almost everywhere in our nation as well as in many other parts of the world. Upon isolating the ideational fluency factor in 1946, the authors were aware that it involved the quantity of ideas produced, regardless of quality. A small unfunded opportunity arose in 1965 to do a brief exploratory study on the organizational climate at a medium-sized government research lab. Students so tested at a Utah high school were highly excited if they found that they had a high potential in the uraniumlike talent of creativity. Students thereby acquire a more lasting, working knowledge instead of knowledge that they merely receive, store, retrieve, and dump on an achievement test—and then forget.
