ABSTRACT
This chapter explores all military memoirs published between 2001 and 2010 in Britain about military participation in the Afghanistan conflict to establish the factors that determine whether or not a military memoir becomes a better seller. It aims to acknowledge the limitations to the specific research. The data drawn on analysis are a snapshot picture of sales at a point in time for one mission in one specific country. The chapter considers the military memoir and the production process and how that is mediated. It deals with the question of the purchase or hold on the public imagination of specific stories about war and the use of sales data to provide a means of exploring that question. This leads directly to our final point about what the study of military memoirs can contribute to debates about militarism and culture in contemporary Britain.
