ABSTRACT
Social control is to a large extent maintained through vicariously experienced reward and punishment. Ad verse consequences to deviant members of society and the social rewards that accrue to those who perform socially approved acts are widely publicized through the mass media and the pro nouncements of representatives of social institutions. In a paral-
lei fashion, parents and other socialization agents utilize the story with a moral as a means of teaching their children to conform to social demands and to resist deviation.
