ABSTRACT
A sanction used to induce compliance with the rules allocating scarce materials under the Second War Powers Act was the denial to violators of materials under allocation control. Most compliance with a legal requirement results from general acceptance or support of the requirement—from a widespread feeling that it ought to be obeyed—not from fear of legal punishment. The chapter discusses how people are induced to accept plans, and examines various kinds of inducements, other than the reduction of costs already discussed, that may be incorporated in plans. These inducements fall into two main classes: enlisting the support of existing preferences and values, and making the planned behavior relatively attractive by detracting from the desirability of the behaviors that are to be changed. Propaganda was used to relate the planned behaviors to highly valued objectives or goals. The technique of rewards consists in making the desired behavior a means for accomplishing personally valued results.
