ABSTRACT
This chapter examines how individuals are absorbed into social groups and how they come to adopt the group values. An organization lives on the contributions of its members. A change in the satisfactions that an organization provides its members is important to the organization in several ways. If there is a great decrease in satisfactions a member may refuse to contribute any longer—he may leave his job. A decrease in satisfactions may lower morale, and consequently lower the contribution the individual is willing to make to the organization. The values that any specific group will protect against organization demands can only be known with certainty by observing that group over some period of time. One source of considerable satisfaction to the members of a working group is the value of sociability or social communication within the group. Restrictions of conversation that are accepted as reasonable by the workers will not conflict with the group's values.
