ABSTRACT

An individual who has a highly favorable attitude toward the psychological object, in other words, is believed to be more likely to agree with statements that have highly favorable scale values than he is with statements that do not. An attitude score for each individual can be obtained by finding the median of the scale values of the statements with which he agrees. This score is assumed to be an indication of the individual's location on the same psychological continuum as that represented by the scaled statements. The scale value of the single statement might then be taken as the attitude score of the subject. A major disadvantage of this method would be that the scores would be determined by single scale values and therefore would probably not be as reliable as those obtained by the median method of scoring. These reliability coefficients are comparable to those usually reported for attitude scales scored by the median method.