ABSTRACT
Product failures leading to recalls and their associated consequences have become an issue of concern to many scholars (Luo, 2008; Teagarden, 2009). Product failures that pose a danger to consumers or that violate consumer product-safety regulation (Chu, Lin, & Prather, 2005) appear to be increasing at an alarming rate, as evidenced by the recalls of toothpaste, tires, pet food, and toys in 2007; milk products tainted with melamine in 2008; peanut butter and strollers in 2009; cribs, pharmaceuticals, and Shrek-themed glasses in 2010; and Toyota’s faulty pedals in 2012 and 2014.
