ABSTRACT
New look research has been concerned with the two main channels used in human social interaction - hearing and vision and the ways in which these are linked. The work constitutes something of a 'new look' in the study of social behaviour. The data accommodated by theories of social behaviour tends to be restricted to small groups of experiments carried out by workers in a particular tradition, and to have little application to familiar real-life phenomena. The dilemma of experimental research becomes really acute when the experimenter wants to interfere with the situation to test some kinds of hypothesis. There are three reasons for having theories in science. Firstly they integrate diverse findings in a coherent and economical form. Secondly, they provide a frame of reference for looking at phenomena; suggest the variables to be studied and they make concrete predictions for further research. Thirdly, they give a satisfying feeling of 'explanation' which makes the phenomena seem less perplexing.
