ABSTRACT

Social Movement Organizations (SMOs) have problems and needs beyond those explicitly a part of the stated major goals. Most especially, every SMO requires financing and therefore a strategy of financing. And every SMO must have some division of labor and therefore strategies of achieving and maintaining it. This chapter portrays the array of schemes for typifying and classifying strategies and tactics that tends to the "pure type" in conception. In the SMO context as well as elsewhere, bargaining refers to the process of negotiating an exchange of valued goods of some kind and actually concluding such exchanges. SMOs taken holistically as the unit scale have been classified in terms of the most prominent kind of persuasive, advocacy activity they commonly engage in. Narrower-scope and lower-in-scale conceptualizations of strategies have focused on: a special cognitive theme, the spectrum of activities of a special type of SMO, a distinctive type of action, or staid mainstream forms of action.