ABSTRACT
The new social and cultural arrangements required new kinds of behavior from individuals; they also furnished more suitable definitions of individual and community interest. Social reformers, of course, hope for the professionalization of business as a means of bettering the community interest. One of the changes has been the growing ideology in various social circles that individual business interest ought to try to serve the community interest more directly, not through the indirect and quasi-automatic market process. Some businessmen themselves have also expressed claims and aspirations for the professionalization of their occupational group. The increase of scientific knowledge in American business derives, of course, from the general advance of physical, biological, and social sciences. Some of the largest and most professionally oriented of American business firms, such as General Electric, use several different forms of in-service training, including a separate educational center for the most advanced training.
