ABSTRACT

The report of the Commission appointed by the Secretary of Education to study the future of Title IX tries, quite understandably, to walk a middle path. It recognizes the enormous contribution that Title IX — and Title IX enforcement modes — have made to the growth of women's sports and, hence, to the physical and psychological well-being of women in the society. Where the report comes up short is in its failure to tackle head-on the basic resource allocation dilemma of college sports. Succinctly stated, the dilemma is that overall revenues for college athletics are leveling off, if not falling, while expenditures for existing programs are rising. Television, the cash cow that has sustained major college athletics for decades, shows signs of weariness. The airwaves are simply clogged with football and basketball broadcasting, and there is little prospect that revenues will continue to grow at the spectacular rate that has marked the last several decades.