ABSTRACT
Industrialists and businesses choose similar skills, weapons, strategies, and tactics to compete with others for a share of the market. Winners like Steve Jobs understood what motivates people to want and buy things. They also know how to communicate their selected consumer benefits to their targeted markets. Traders importing resources to be turned into packaged consumer goods were having them transported across the oceans on faster and faster ships. Marketing was the fifth out of six significant stages in creating the consumer society we know today. Stanford University established itself as a center of innovation in 1946 to support local economic development. Stanford encouraged graduates to launch their own startups, and Silicon Valley soon spread around its campus, where Jobs dropped out. Silicon-based integrated circuits were developed there with transistors, microprocessors, and the microcomputer.
