ABSTRACT
The cost to advertise in print had become far too great for most advertisers after newspapers continually increased their advertising rates as they became more confident that they were indispensable. National and global market leaders in the manufacturing industry, like Procter & Gamble, who sell packaged consumer goods, are likely to have among the biggest advertising budgets, since their products sell at low unit prices and have to be fast-moving in enormous volumes to produce profits. Outdoor advertising is generally placed in densely crowded downtown areas to catch the eye, and in heavy traffic suburbs, and it is impossible to measure their effect on sales with any accuracy. The long-lasting communications and advertising medium of newspapers began mass market commercial advertising by renting out space in their pages to advertisers or agents. Online advertising is the fastest growing medium and considered to be the most cost effective.
