ABSTRACT
In the year 2000, as dot-coms were starting to succumb to the bursting tech bubble, the general public began hearing of a search engine called Google. Sergey Brin and Larry Page, as the co-founders of Google and its controlling shareholders, set up a hybrid nonprofit-for-profit fund to be used for solving societal problems. The hybrid fund, Google.orgGoogle.org, combines the work of the Google Foundation, a nonprofit 501(c)(3) organization, formed by Google Inc. Prior to 2008, the Google Foundation served as the more active branch of Google.orgGoogle.org, perhaps forced by the federal requirement to spend 5 percent of its assets each year. Google.orgGoogle.org includes the Google Grants program, which the corporation established in 2003. A traditional philanthropic effort, the Google Grants offer nonprofits around the world the company's marketing expertise. Google.orgGoogle.org also aims to "Fuel the Growth of Small and Medium-Sized Enterprises" in the developing world.
