ABSTRACT
One especially important urban theme has been that cities are impersonal and inevitably destroy human purposes. A persistent perspective in urban sociology has certainly been a recognition and critique of the city as a place that resulted in anomie, in strikingly impersonal relations, and in the destruction of human purpose. The critics are sometimes dead set against city life, but they must accept the enduring existence of cities while still hoping that cities somehow can be turned to fuller human purpose. Many salespeople try to bring out the human aspect of their work by expressing an ideology of ' service. The different degrees of urgency in personal impressions are reflected in the behavior of different classes of people. Every one must have noticed that he finds more real openness of sympathy in the country than in the city and often more among plain, hard-working people than among professional and business men.
