ABSTRACT
The United States was the most powerful and probably most popular occupation power in Austria's quadripartite occupation. Austria greatly profited from the Marshall Plan and partook in early Western European economic integration, yet had a different trajectory from Western Europe's. The majority of Austrians joined the Western liberal consensus against totalitarianism and communism pushed by American occupiers after second World War. Youngsters eagerly welcomed much of it, their receptivity producing "self-Americanization." Like in West Germany and the rest of Western Europe, the adoption of American pop culture sparked generational conflicts in Austria, too. Many in the generation that lived through and fought World War II on Hitler's side adhered both to Nazi-era and traditional earlier bourgeois prejudices and stereotypes about European elite high culture being superior to "degenerate" American popular mass culture. The roles of "masculine domesticity" changed dramatically after World War II.
