ABSTRACT

The United States is party to the attempt to distort political communication in that part of the Third World from which its corporations get profits, raw materials, and cheap labor. In the factory, store, shop, and office, the structure of class relations systematically distorts communication. Gender relations also distort communication prossibilities. The control needs of capitalist and bureaucratic structures dictate the media’s shape, content, and accessibility. In modern times, new media have been developed that may complement or supplant those media over which one has personal control. In capitalist societies, the news media are used more to produce audiences which, in turn, are sold as commodity to help merchants dispose of surplus, high-profit, high-energy, capital-intensive products rather than for the democratic constitution of social life. Ideological knowledge is comprised of all the ideas about what kind of social relations are appropriate to a society and what kind of culture is to be produced within those social relations.