ABSTRACT
The author suggests one of the most compelling factors in the changing language to be found in our newspaper culture is the professional competition with the dominant and more successful TV media. In motion pictures one can see it; in newspapers and magazines one can only read about it, albeit with the help of an occasionally daring illustration. Readers of a newspaper have come to know how writers have to talk. No matter what information gets shaken up in the editorial offices of the newspapers, more often than not it comes out with the same kaleidoscopic scatter; only the angles and the colouring are a shade different. There may be some who still hold sporting activities to be a moral substitute for militarism; but there are as many who think that sports writers, with their flair for victory and defeat, their penchant for fame, glory, and the bitter dregs of loss and despair.
